Gutenberg Lampoon » Mike Tobias

Twit­ter COO Dick Cos­tolo says that com­pa­nies jizzing their pants at an oppor­tu­nity to part­ner with Twit­ter will have the chance in Twitter’s new adver­tis­ing sys­tem. The details are sparse, but Cos­tolo is hyp­ing up the new adver­tis­ing sys­tem with buzz words like “cool” and “non-traditional” and “I swear, this isn’t bull shit, I have a tots awe­some idea…” (Okay, that last one I made up.)

So when any offi­cial doesn’t give me details, I do what any nor­mal jour­nal­ist would do: I make them up.

Now what would would a Twit­ter adver­tis­ing sys­tem look like? Well, my guess is ads related to what you’re tweet­ing about, much like Face­book tar­geted ads.

This means if I tweet:

“Cod­ing not done; looks like I’m burn­ing the can­dle at both ends.”

I’ll see:

Love can­dles? 10% off our entire inven­tory of scented candles!

But hey, that’s not so bad. I’ll take that over the bank­ruptcy of Twit­ter. Cos­tolo only divulged that Twitter’s new adver­tis­ing sys­tem will be avail­able in the near future.